When I first started in this business, I didn’t take curb appeal nearly as seriously as I should’ve.

I knew that kitchens and bathrooms were the keys to hitting the buyers’ hot buttons and I just slapped some paint on the outside because I figured that my interiors were immaculate.

Boy was I wrong!

Yes, the interior is extremely important.  But, they need a reason to walk into the front door.  The psychology of most retail buyers is that when they look at a front photo of the house, or drive by, they believe that the exterior directly reflects the interior of the house.

Now, that may not actually be true, but it’s their perception.

And one thing you have to realize as a house flipper is that the buyer’s perception is ALL that matters. It doesn’t matter what your opinion is about what looks good.  Buyers have to love what you’re doing because they are the ones that are opening their checkbook to pay you (or the bank’s checkbook).

If the curb appeal of a property is important to them, it BETTER be important to you.

I want to show you a before and after of the exterior of a rehab project that I am finishing up right now.


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Now, the “after” photo is just about done. This picture actually doesn’t have my mulch and plants in the front or the railings on the porch, but the majority is done.

I sided the property, made a huge picture window (all brand new windows), new gutters, roof, and front door. I actually painted the front door a dark brown, but that’s not done yet in this picture either.

The concrete was really old and all cracked up, so I replaced all of that as well. The basement has brand new glass block windows and I had all of that lower block painted a nice brown to match the house.

Another quick tip:

Make sure to stay in the brown family and not in the grey family. It’s softer, warmer, and scientifically proven to be more attractive to buyers. I learned this a long time ago from my stager, who is also an interior designer.

The moral of the story is that the importance of curb appeal when rehabbing a house is EXTREMELY important and should not be taken lightly for a second.

The price you get, and the time on the market can be maximized when your curb appeal is on point.

Don’t make the same mistake I did early on and just whip together the front of the house at the end because you’ll pay for it!